Here are a couple of ways to get the word out on your business.
Most of your customers, prospects and other contacts have e-mail, are on Facebook, LinkedIn, Google+ or Twitter. They are using these to communicate, get their news, and learn so use these tools to give them something of value.
But don’t just send out a newsletter talking about what you are selling or promoting. Instead write a friendly 300 -500 word e-mail that offers something they want. Find some interesting information that would appeal to their tastes and share it. For instance, if you have an apron line, share stories of why your customers wear aprons, give them information on the history of aprons, offer recipes or link them to videos you’ve found online. If you sell home decor products give them tips on how to decorate their homes. Share more than your own stories.
Post weekly informational articles on your blog or use a video blog to really get their attention (youtube.com, vimeo.com).
E-mail is still tops so work really hard to get people to sign up for your free e-mail newsletter. You have a good chance to get people’s attention and turn them into loyal customers. It takes little money but it does take lots of attention and care.