MAGGIE McFARLAND DESIGN ANNOUNCES THE RELEASE OF HER NEW LINE OF CUSTOM ART NOTE CARDS AND COASTAL COASTERS UNDER THE BRAND NAME OF
Maggie, long known for her creative endeavors, is marketing her new lines for release. With a design background, she has for years dabbled in art, and is known for her colorful work as well as landscape design skills, working with shape color and texture. Maggie is also the former owner of Pink Lemonade Boutique once located in Corona del Mar, California where she resides. It was known for both children’s and women’s clothing with a little bit of everything else thrown in.Her line is a symbol of everything she holds dear; nature, children, sea life. Also breaking into the children’s illustration world, Maggie is painting many of her illustrations from a child’s perspective, or the child in all of us.
I recently had the opportunity to interview Maggie.
1. How did you get the idea for Lulu LaRock?
Lulu was inspired by an illustration of a mermaid I painted, she was sitting on the rocks. I just thought it would be a cute name.
Is this your first business?
No, besides always doing something creative, I had a small boutique named “Pink Lemonade” which carried women’s and children’s items as well as gift items.
3. How did you finance your business?
Fortunately, because it is art based, it has mainly been cost of materials.
4. Where do you get your inspiration?
My inspiration comes from nature as well as anything I might notice from a photograph, magazine, etc.
5. Do you work full time or part time? What does a typical workday look like?
I work part time for my school district. After work I try to make time for my art, dogs, housecleaning, and getting to school as I am in a graduate program right now.
What are the crucial things you've done to grow your business?
I try really hard to network on social media, get my items in the shops, and give my art as gifts. It is hard though without a lot of time or money to pursue it.
7. Do you have any plans for expansion?
If things pick up, I would love it. I have made it easy to get things done quickly and efficiently to get the product out there.
8. What has been your most effective marketing strategy?
It has probably been word of mouth.
What 3 pieces of advice would you give entrepreneurs starting out right now?
Don’t quit, love what you do, and have confidence in your product or service.